Miss Hammond's Lesson

'A Collective'
*Relationship
*Togetherness
*We-ness
*Connection
*Shared status
*Community
*Positive feelings for each other

"A collective is a group of entities that share or are motivated by at least one common issue, or interest, or work together on a specific project to achieve a common object."

'Identity'
*What makes you who you are?
*Your own comprehension of yourself- how you see yourself.
*How others see us
*Appearance
*Attributes
*Clothing
*Experiences
*Rituals

Area's of 'collective Identity.'
*Gender
*Ethnicity
*Sexuality
*Occupation
*Disability
*Social class
*Religion
*Nationality
*Celebrity
*Age

Theory's

On the one hand, identity is something unique to each of us that we assume is more or less consistent (and hence the same) overtime.. our identity is something we uniquely possess: it is what distinguishes us from other people. Yet on the other hand, identity also implies a relationship with a broader collective or social group of some kind. When we talk about national identity, cultural identity, or gender identity, for example, we imply that our identity is partly a matter of what we share with other people. Here, identity is about identification with others whom we assume are similar to us (if not exactly the same), at least in some significant ways.
David Buckingham (2008).
He argues that identity is complicated/complex.

"Identity is complicated. Everyone thinks they've got one. Magazines and talk show hosts urge us to explore our 'identity.' Religious and national identities are at the heart of major international conflicts. Artists play with the idea of 'identity' in modern society. Blockbuster movie superheroes have emotional conflicts about their 'true' identity. And the average teenager can create three online 'identities' before breakfast."
David Gauntlett (2007).

Gauntlett is talking about identity in relation to the media, I think that he tries to explain how ordinary people aspire to be like the people in the media like celebrities. I agree with him somewhat, but I don't think everyone is influenced by someone in the media, or maybe secretly they are. Other things such as parents, family, friends and life experiences also influence your identity, not just the media. However I think even under privileged countries are still influenced by the media, for example they may look up to great athletes, that have come from their country.

David Buckingham 2008.
"A focus on identity requires us to pay close attention to the diverse ways in which media and technologies are used in everyday life and their consequences both for individuals and social groups."

In a summary in order to look at identity you have to look at the media impact. What consequences the media has on people- on the individual.

Different medias which I believe have an impact on identity:
*Magazines
*Newspaper
*Films
*Soap Operas
*Adverts
*Radio
*Music
*Celebrities
*Internet-MySpace, Facebook, YouTube, Twitter
*Video games
*Self-help programmes