Showing posts with label Audience. Show all posts
Showing posts with label Audience. Show all posts
Monday, 5 October 2009
Tuesday, 29 September 2009
Miss Hammond's Lesson
In today's lesson we did about audience. You need to know as much detail as possible about the audience to be able to attract them, here is the basic information of our target audience which we need to know:
Age of audience - 13-25 years
Gender - male and female
Where they're from - UK, Cities
Socio-economic group - mostly category E, some D's and C2's and possibly some C1's
Existing or new audience - existing
Particular group - students
Interests/lifestyle/values/attitudes - busy, social lifestyle, being with friends/in groups, shopping, cinema, meals, going out(town), parties, driving, Facebook, TV(American shows/reality, comedy shows), fashion, sport, music, drinking, smoking.
We also learnt about the six social categories. I mentioned above that our audience fits into category E, here are the criteria for the six categories:
Category A - professional, higher managerial people ie. MP/surgeon
Category B - middle management, administrative ie. bank manager
Category C1 - junior manager, supervisory ie. personal assistant
Category C2 - skilled manual people ie. plumber/machine worker
Category D - semi-skilled/unskilled ie. cleaner
Category E - casual workers, pensioners, unemployed ie. seasonal worker
These categories help to narrow down who it is exactly that will view your text. This links into the niche market, a specialist/specific market. The niche market is mostly used in advertisement because adverts are aimed at a specific type or group of people. Sky's specific channels like history, sport and drama would use niche market adverts that link to these channels ie. sports channel would advertise energy drinks, sports games, sports clothes etc.
Age of audience - 13-25 years
Gender - male and female
Where they're from - UK, Cities
Socio-economic group - mostly category E, some D's and C2's and possibly some C1's
Existing or new audience - existing
Particular group - students
Interests/lifestyle/values/attitudes - busy, social lifestyle, being with friends/in groups, shopping, cinema, meals, going out(town), parties, driving, Facebook, TV(American shows/reality, comedy shows), fashion, sport, music, drinking, smoking.
We also learnt about the six social categories. I mentioned above that our audience fits into category E, here are the criteria for the six categories:
Category A - professional, higher managerial people ie. MP/surgeon
Category B - middle management, administrative ie. bank manager
Category C1 - junior manager, supervisory ie. personal assistant
Category C2 - skilled manual people ie. plumber/machine worker
Category D - semi-skilled/unskilled ie. cleaner
Category E - casual workers, pensioners, unemployed ie. seasonal worker
These categories help to narrow down who it is exactly that will view your text. This links into the niche market, a specialist/specific market. The niche market is mostly used in advertisement because adverts are aimed at a specific type or group of people. Sky's specific channels like history, sport and drama would use niche market adverts that link to these channels ie. sports channel would advertise energy drinks, sports games, sports clothes etc.
Monday, 14 September 2009
Pitch
A2 Pitch
View more presentations from laurenlaura.
Here is some of the feedback we got after we presented our pitch to the class.
- need to research/think about the kind of music/soundtrack we want
- dialogue?
- continuity of costumes/makeup because it's all set in one day/time space
- distinguishing who the killer is - show obsession
We now also need to think about
- institution
- film name
- poster background/photo ideas
- storyboard
- list of shots/camera angles
- music
- dialogue
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