Mr Ford's Lesson

In Mr Ford's lesson we learnt about post modern media. We see media reality as reality, we can't tell the difference between real things and the images of them. A good example of this that Mr Ford showed us from Mr Smith's blog was René Magritte's Cest n'est pas une pipe. If asked what this is most people would say 'a pipe' but Magritte says 'This is not a pipe' below the pipe because actually it is an image of a pipe, it is a representation and 'does not satisfy emotionally'.

Post modern media is when the representations get 'remixed' and the maker of the text deliberately show that what they have done isn't real. They represent media reality. Quentin Tarrantino is one of the most famous post modern media film makers. In his film Kill Bill in one of the scenes he shows a birds eye view of the setting but this view makes it clear to the audience that they are filming on a set as there is not ceiling and you can see the top of the walls separating each room. Also the use of blood is very fake and dramatised to make it clear it's just a representation and not real. However most of the films audience would probably just see this as funny, to see blood squirting uncontrollably out of someones arm but its done for a reason beyond that, to make it obvious that what you are seeing is fake and not reality.
Other examples of media reality: the Cadbury's gorilla advert, The Mighty Boosh and Pulp Fiction.

It is unfortunate that as we want our trailer to feel as real as possible we won't be able to use this concept in our work but it does really interest me so I may research into it further to see if I can find a way of using or making our trailer post modern media.